Did you know recent research reports state that marketers are investing heavily in visual content? Here we have listed the detailed analysis of the above fact.
– 74% of marketers use visual assets in their social media marketing.
– 93% of senior marketers say photography is either important or critical to their overall marketing strategies.
– Video will account for 80% of all internet traffic by 2019
With all the above statistical data in hand, are you thinking how to create visual content and use it to catch your audience’s attention? For those who are wondering how to produce effective visual content that garners more audience, here is a list of tips that your marketing team should give a try.
Use a Visual
It might be an obvious tip, but your team should make sure that it is communicating visually across platforms. When applying visual-first approach across all your digital channels, your customer engagement increases across the broad. When your SEO web design in Albuquerque redesigns your website to put photos and videos in the spotlight, it leads to 23% increase in time spent on the home page, and a 2.4% increase in users clicking to watch a video or view a photo gallery.
Begin your visual content with an irresistible idea to make sure that the content stands out. Once you have come up with a creative idea, stay true to the simple, quirky concept to create a video that racks up more impressions and engagements.
Maintain consistent visual identity by building effective brand guidelines, photography style, key photo characteristics and more. Also make sure that your designers, marketers, and videographers stay on the same line about brand guidelines to ensure that our audience has a coherent, familiar experience with your content.
Video content is capturing everyone’s attention in social media platform, and there is no denial! So, get started with a video to inspire your audience with what is going on around your business.
Guess, what is the hot topic for marketers on the social media platform? Yes, you are right. Live videos! Live vides are setting various social media platforms on fire as it is encouraging viewers to join in and catch their attention while an event is unfolding.
It also provides your audience with something that they otherwise couldn’t experience or even think of! As the leading web design company in Albuquerque, we believe that it’s going to be the next big thing as people have the chance to watch live and ask questions in real time.
Experimenting 360-degree video, sourcing user-generated content, engaging with graphics and infographics are the other ways to boost your content marketing